中国入境旅游外汇收入季节调整实证分析

旅游业的行业特点决定了中国入境旅游时间序列的发展趋势中存在明显的季节变动因素及不规则因素.本文利用X-12-ARIMA季节调整方法,把中国入境旅游外汇收入序列具体分解为长期趋势因素、季节变动因素及不规则因素,并对各构成因素作了简要分析,以期能对中国入境旅游业的变动规律给出一个相对客观的认识.     

中外酒店业HRM研究进展及比较

酒店业作为以服务为第一产品的产业，人力资源管理（HRM：Human Resource Management）对其发展的重要性是不言而喻的。本文在回顾中外酒店业HRM研究的基础上，将两者进行了对比，从而剖析出两者在研究过程中存在的异同厦酒店业HRM未来的研究发展方向。以期为我国酒店业HRM的深入研究，提供一定的借鉴和帮助。     

"众乐乐":旅游虚拟社区"结伴旅行"之质性研究

以往对互联网与旅游相结合的研究多集中在旅游信息交换方面,本文将探讨在互联网平台上寻找"游伴"的现象.采用扎根理论(grounded theory),文章搜集和分析了一个"讨论串"和12个半结构式访谈.研究发现,虚拟社区结伴旅行是互联网普及和自助精神共同作用下产生的一种自助旅行方式.旅游者通过控制旅伴的数量和质量,规定旅伴间的权责关系,力图在孤独的背包客和团队旅游中找寻一条中间道路,以"小圈子"把这条中间道路确定和保持下来,他们的旅游体验最终结合团队旅游和背包客的优点,实现了优化.文章最后讨论了研究限制和未来研究方向.     

游客体验的模糊综合评价方法——基于宜昌市景区的问卷调查

关注游客主观体验和对景区的反馈评价,通过对宜昌市域14景区的问卷调查,获得第一手资料,并进行模糊综合评价分析.通过游客对各因子满意度和关注度的排序,揭示了旅游发展中服务环节薄弱、景区配套协调不足等问题.依据满意度与关注度将因子分类,分别提出改善策略并排列优先级,最后提出了突出景区资源禀赋优势、完善旅游支撑保障体系等建议.     

Integrated marketing as management of holistic consumer experience

In a bid to combine the two major perspectives (strategic communications and strategic brand management) of Integrated Marketing Communications (IMC), this article proposes a Holistic Consumer Experience Management framework. According to the framework, the key mission of IMC is to effectively manage the mediated impression of and the direct encounter with the brand, so that synergism ensues among all the interrelated elements of IMC, including research and development, manufacturing, price formulation, channel arrangement, consumer service management, marketing message construction, and communication program execution. As such, IMC is capable of enhancing the holistic consumer experience and creating a holistic brand value structure, which can unite the consumer's sensory, emotional, social, and intellectual experiences in a new and positive way.     

Understanding communal and individual customer experiences in group-oriented event tourism: an activity theory perspective

ABSTRACT

The purpose of this study, grounded in activity theory, is to empirically investigate the communal and individual mechanisms that simultaneously shape the customer experience in group-oriented event tourism. Based on a survey of 389 respondents with group travel experience to major events, the results confirm the research model, suggesting that the customer-experience construct constitutes a multidimensional structure comprising second-order components reflecting individual and communal experiences, with each containing first-order constructs. The results further confirm that the customer-experience construct predicts post-consumption evaluations of perceived value and satisfaction. Limitations of the study are outlined, and implications for research and managerial practice for the creation of customer experiences that are valuable and satisfying for group-travel consumers to events are discussed.     

Boundary-crossing and the localization of capabilities in a Japanese multinational firm

We conducted a case study to explore the challenges encountered by a foreign subsidiary of a Japanese multinational firm when localizing its organizational capabilities in China. Drawing on the concepts of boundaries and boundary-crossing, we identify pragmatic and cultural knowledge boundaries, which denied opportunities for the host-country employees to contribute their local expertise to augment the firm's core capabilities within the domains of research and development and operational protocols. However, within those domains that were regarded as complementary to or peripheral to the firm's core capabilities, host-country employees were granted more scope to cross the associated pragmatic boundaries.     

新一轮国际产业转移对我国外贸的影响与对策

20世纪80年代以来,以市场扩张为中心的经济全球化带来了世界性的经济结构调整,全球性产业结构重新调整和分工的趋势越来越明显。发达国家纷纷将本国处于衰退的产业转移到某些发展中国家,从而促进本国的产业升级。而发展中国家则利用承接产业转移的机会,大力发展本国经济,实现本国经济的工业化。在新一轮产业转移的浪潮中,我国由于经济的快速发展和广大的市场,日益成为产业转移的首选目的地。新一轮产业转移有哪些特点以及其对我国外贸的影响,是本文将要分析的问题。     

国际金融一体化障碍分析

国际金融市场一体化是一把双刃剑，获得收益的同时还伴随着风险。因此无论是发达国家还是发展中国家都会不同程度的管制金融市场。本讨论了各国对国内金融市场进行管制的主观原因及其表现形式：进入限制。同时还指出了限制金融一体化的翻度原因，提出了一些建议，国际社会需要一个更有权威性和执行性的国际机构。     

发展循环经济 实现我国对外贸易的可持续发展

随着我国商品出口量的不断扩大，给我国带来了巨大的资源及环境压力。因此，为实现我国对外贸易的可持续发展，利用循环经济的理念来开展我国对外贸易已变得极为重要。同时，发展循环经济是实施可持续发展战略最重要和最现实的选择。我国更需要重视并采取必要措施来积极发展循环经济，以促进对外贸易的可持续发展，实现对外贸易与环境的共赢。